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Using a Branded Domain.


Most organisations have a strong "Digital Presence". Meaning they proudly occupy their part of the internet and ensure all their resources are contained within. As an example The Charity Learning Consortium's website is

Our Digital Presence
  • Status Page - (instead of
  • Updates / Release Notes - (
  • Uptime Monitor - (instead of
  • Support platform: (instead of
  • Demo platform: (instead of

Administration Cost

Using a Vanity Domain incurs an annual administration cost which covers configuring the platform, obtaining an SSL, configuring a load balancer and assisting you with the migration from the old subdomain to your vanity domain.

How do branded addresses work?

Your platform exists on, however your platform can be accessible from any subdomain your organisation wish to use such as

Your platform by default sends emails such as face to face bookings, password resets, new account creations and completion reminders from, but your platform could use OR

How does this work?

Your IT team or Digital team manage your domain through something called Domain Name System (DNS), which is essentially a digital phonebook of the internet. DNS is the technical part you never see which means when you type "" in the address bar it takes you to where Google is on the internet. A little like how when you dial a mobile number you are connected to a phone which is attached to that number. DNS is very quick to add (literally seconds) however it can take up to 24 hours to take effect, as computers cache this information at lots of stages.

There are three parts which are covered in a Branded Subdomain

Web Address Security CertificateEmail Address


When you type in your search bar in the background your computer looks up 'where' should go which is (

Your computer then connects to the server at and shows you Google's website.

We recommend linking your branded subdomain to your existing platform name. So when looked up sends the computer to which then sends you to the IP address ( where your platform is.

The reason for this is that your team will never need to do anything if anything changes on our side, as we are able to update where users are sent to without you having to change your settings.

The great thing is your users will never know any of this is happening and to them, they will go to and your learning platform will be there.

Urgent Action will be required.

Once generated your team will have 72 hours to apply these DNS records before the verification process expires, this is controlled by AWS (the issuer) and not ourselves.

Example DNS

LMS Web Address CNAME

(A CNAME is essentially a forwarder, forwarding the request to the other address).

SSL Certificate Validation

Amazon require this before issuing an certificate  CNAME

AWS Email Verification

Amazon require this for us to send emails on your behalf, such as automated password resets and system generated messages TXT EzjhDzkdcokFPEKFo+QstAdfdaskf0krF4v91do19W0EFrj93X27td0=

MAIL FROM Settings

Allows us to send labelled as the LMS system and not AWS' name MX 10 TXT "v=spf1 ~all" TXT "v=spf1 ~all"

DKIM signing.

This is important for several things including avoiding SPAM filters CNAME CNAME CNAME

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